How to Use Estimate Analytics to Improve Close Rates
Analyze your estimate performance in Local Business Pro to identify patterns and improve your approval rate.
Quick Answer: Use the analytics cards on the Estimates page to track Draft, Sent, Need Changes, and Approved counts. Calculate your close rate (Approved ÷ Sent) and identify patterns in declined estimates.
Key Metrics to Track
- Approval Rate - Approved ÷ Total Sent
- Time to Approval - How long customers take to decide
- Decline Patterns - Common reasons for rejection
- Average Estimate Value - Typical quote size
- Follow-Up Impact - Approval rate with vs without follow-up
Using the Analytics Cards
- Navigate to Operations > Estimates
- Review the four analytics cards at the top
- Note counts for Draft, Sent, Need Changes, Approved
- Check percentage changes from previous period
- Set date ranges to compare different periods
- Calculate: Approval Rate = Approved ÷ (Sent + Viewed + Declined)
Improving Your Close Rate
- Send estimates faster - same-day when possible
- Follow up on viewed estimates within 48 hours
- Review declined estimates for pricing patterns
- Add more detail and photos to build confidence
Frequently Asked Questions
Q: What's a good approval rate?
A: 30-50% is typical. Above 50% is excellent. Track yours and work to improve it.
Q: How do I find declined estimates?
A: Filter by 'Declined' status to review rejected quotes.
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Last updated: February 1, 2025