How-To GuideIntermediate5 min read

Tracking and Analyzing Customer Review Trends

Track review scores over time in Local Business Pro to identify trends and measure customer satisfaction improvements.

Quick Answer: Regularly review your reviews list to spot trends in scores, feedback themes, and response rates. Use this data to guide service improvements and track the impact of changes.

What to Track

Average score - Overall satisfaction level
Score distribution - How many high vs low ratings
Common feedback themes - What do customers mention most
Response rate - Percentage of customers leaving reviews
Video testimonial count - Authentic video content collected

Analyzing Your Reviews

Navigate to Account > Reviews
Scroll through the reviews list
Note the color distribution (green/yellow/red)
Read feedback from recent reviews
Look for patterns in comments
Track changes after implementing improvements

Using Trends for Improvement

Celebrate consistently high scores with your team
Address recurring complaints systematically
Compare scores before and after making changes
Set goals for average score improvement

Frequently Asked Questions

Q: How many reviews do I need for meaningful trends?
A: At least 20-30 reviews provide enough data to identify patterns. Keep collecting for more reliable insights.

Q: How often should I analyze reviews?
A: Monthly review analysis is ideal. More frequently if you're actively making changes and want to measure impact.