How-To GuideBeginner4 min read

How to Analyze Service Demand with Dashboard Analytics

Use the Appointment by Offering chart in Local Business Pro to understand which services customers book most often.

Quick Answer: The Appointment by Offering pie chart shows which services are most frequently booked. Use this data to optimize marketing, staffing, and service offerings.

What You'll Learn

Understanding service demand helps you make data-driven decisions about marketing spend, hiring, and which services to promote or expand.

Using the Appointment by Offering Chart

Navigate to Conversations > Dashboard
Find the Appointment by Offering pie chart
Hover over segments to see exact booking counts
Note your "Most Popular" service in the footer
Adjust the date range to see seasonal patterns
Compare different time periods to identify trends

Acting on the Data

High demand services - Ensure adequate staffing and inventory
Low demand services - Consider adjusting pricing, marketing, or AI scripting
Seasonal patterns - Plan marketing campaigns around peak seasons
New services - Monitor adoption rates after launch

Frequently Asked Questions

Q: Why isn't my service showing in the chart?
A: Services only appear if they've been booked. Ensure the service is active in Offerings and the date range includes bookings.

Q: Can I see revenue per service instead of booking count?
A: Create a custom chart selecting revenue data grouped by service offering.