How to Write Sample Messages That Pass A2P Approval
Write effective sample messages for A2P registration that demonstrate legitimate business use and pass carrier review.
Quick Answer: Write 2-3 sample messages that clearly identify your business, state a legitimate purpose (appointments, follow-ups, reminders), and use professional language. Include your business name, avoid spam-like wording, and keep messages concise.
What You'll Learn
This guide shows you how to write sample messages that demonstrate legitimate business use and pass carrier review during A2P registration.
What Carriers Look For
- Business identification: Your company name should be in the message
- Legitimate purpose: Clear business reason for the message
- Opt-out instructions: For marketing messages, include unsubscribe option
- Professional tone: No spam-like language or excessive punctuation
- Relevance: Messages that make sense for your business type
Good Sample Messages
Appointment Reminder:
'Hi [Name], this is [Business Name]. Reminder: Your appointment is tomorrow at 2:00 PM. Reply YES to confirm or call 555-1234 to reschedule.'
Service Follow-up:
'Thank you for choosing [Business Name]! We hope your service went well. Questions? Call us at 555-1234.'
Booking Confirmation:
'[Business Name] Confirmation: Your service is scheduled for [Date] at [Time]. We'll see you then!'
Messages to Avoid
- No business identification: 'Your appointment is tomorrow' (who is this from?)
- Spam-like language: 'ACT NOW!!! HUGE SAVINGS!!!'
- Vague purposes: 'Contact us for more info'
- Excessive punctuation: Multiple exclamation marks or emojis
- Marketing without opt-out: Promotional messages need unsubscribe options
Template by Business Type
Home Services:
'[Business] here! Your technician will arrive in about 30 minutes. Call 555-1234 with any questions.'
Medical/Dental:
'[Practice Name] Reminder: You have an appointment on [Date] at [Time]. Please reply C to confirm or call to reschedule.'
Auto Services:
'[Shop Name]: Your vehicle is ready for pickup! Our hours are 8am-6pm. Call 555-1234 for details.'
Frequently Asked Questions
Q: How many sample messages should I include?
A: Include 2-3 different examples showing typical use cases for your business.
Q: Do sample messages have to be exactly what I'll send?
A: They should be representative of your actual messaging. You're not locked into these exact messages.
Q: Can I include marketing messages?
A: Yes, but include opt-out instructions (e.g., 'Reply STOP to unsubscribe').
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Last updated: February 1, 2025