How-To GuideBeginner5 min read

Best Practices for Writing AI-Friendly Offering Descriptions

Write offering descriptions that help your AI receptionist explain services clearly to customers in Local Business Pro.

Quick Answer: Write descriptions as if you were explaining the service to a customer over the phone. Include what's covered, what the customer can expect, and any important details. Avoid jargon and internal codes.

Why Descriptions Matter

Your AI reads offering descriptions directly to customers when they ask questions. Well-written descriptions lead to better customer conversations and fewer confused callers.

Best Practices

Use customer language: Write how customers talk, not industry jargon
List what's included: 'Includes inspection of all units, filter replacement, and system test'
Set expectations: 'Takes approximately 2 hours' or 'Technician will need access to...'
Mention benefits: 'Extends equipment life and improves efficiency'
Keep it conversational: Your AI will speak this text naturally

Good vs Bad Examples

❌ Bad: 'HVAC-PM-STD - Standard preventive maintenance per SOP 4.2.1'

✅ Good: 'Our standard AC tune-up includes a complete system inspection, filter replacement, refrigerant level check, and cleaning of all accessible components. Takes about 90 minutes and helps prevent breakdowns during peak season.'

❌ Bad: 'Drain cleaning'

✅ Good: 'Professional drain cleaning to clear clogs in sinks, tubs, or main lines. Our technician uses professional-grade equipment to remove blockages and restore full flow. Most jobs are completed in under an hour.'